SECTIONS
THE BRAND
Introduction
About
Values
Vision
BRAND IDENTITY
Logo
Logo Variations
Secondary Mark
STYLES AND FONTS
Typeface
Fonts Sizing
Color Schemes
Color Schemes
UI COMPONENTS
Buttons
Navigation
Icons
SOCIAL MEDIA
Collateral
STATIONARY
ID Card
Business Cards
T-Shirt Design
The brand
Brand guidelines are essential for keeping a consistent and recognizable brand identity. They offer clear instructions on using brand elements like logos, colors, fonts, and messaging. This ensures that all marketing materials, both online and offline, match the brand’s vision and values.
By following these guidelines, organizations can build trust, create brand loyalty, and present a unified brand image to their audience. This includes customers, partners, or the general public. In short, brand guidelines are a vital tool for maintaining brand integrity and establishing a strong brand presence in the market.
About Us
Brand guidelines vary, and while drawing inspiration from others is helpful, our unique guidelines encompass design principles, logo usage, typography, colors, and layout. We even incorporate motion brand guidelines.
Crafting a strong brand identity is a gradual process, and sustaining it requires collective commitment. Brand guidelines ensure your brand remains globally recognizable, cohesive, consistent, and of the utmost quality, fostering a unified company-wide effort.
Our Values
Brand guidelines vary, and while drawing inspiration from others is helpful, our unique guidelines encompass design principles, logo usage, typography, colors, and layout. We even incorporate motion brand guidelines.
Crafting a strong brand identity is a gradual process, and sustaining it requires collective commitment. Brand guidelines ensure your brand remains globally recognizable, cohesive, consistent, and of the utmost quality, fostering a unified company-wide effort.
Our Vision
Brand guidelines vary, and while drawing inspiration from others is helpful, our unique guidelines encompass design principles, logo usage, typography, colors, and layout. We even incorporate motion brand guidelines.
Crafting a strong brand identity is a gradual process, and sustaining it requires collective commitment. Brand guidelines ensure your brand remains globally recognizable, cohesive, consistent, and of the utmost quality, fostering a unified company-wide effort.
Brand Identity
Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.
Logo Variations
Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.
Secondary Mark
Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.
Styles & Fonts
Typeface
Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.
Montserrat
Light
Regular
Medium
Bold
Black
Please do not tilt, skew, pull, pinch, recreate, change the color, add effects, separate the graphics, or do anything other than what you see in this guideline document. The following pages will familiarize you with how to properly implement and use the brand marks and lockups.
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Sizes
H1
Montserrat
32 px
This is a visual type scale
H2
Montserrat
24 px
This is a visual type scale
H3
Montserrat
19 px
This is a visual type scale
H4
Montserrat
16 px
This is a visual type scale
H5
Montserrat
14 px
This is a visual type scale
Color Schemes
Color Shades
UI Components
Buttons
Icons
Social Media
Collateral
Stationary
ID Cards
Business Cards
T-Shirt Design
