Project Summary

The project aimed to revamp The Dog Alliance website by enhancing user experience, improving mobile responsiveness, and ensuring accessibility. We implemented backend automations for easier inquiry management and migrated all content from Duda to WordPress. Key integrations included Salesforce, Calendly, and the Arlo Training Management Platform, all designed to enhance functionality. Additionally, we optimized the site for search engines to drive donations, boost program enrollments, and strengthen brand awareness.